Companies, platforms and original properties.
HarshitMhatre.com remains a personal authority platform. Liongaze, CastingVibe and the IP portfolio appear here as evidence of what Harshit has built, led and developed.
Built beyond individual assignments.
Operating ventures that connect strategy, publicity, content, talent, brands and entertainment audiences.
More than an agency. A marketing platform company.
Entertainment marketing, public relations, celebrity engagement, influencer campaigns, content production, live experiences, strategic partnerships and owned IPs.
Discover talent. Cast with confidence.
A talent and casting platform connecting verified performers with casting professionals, production houses, filmmakers, OTT teams and brands.
Platforms for distribution and discovery.
These properties extend Harshit’s work beyond client mandates into owned audiences, writer discovery and entertainment distribution.
Only Max Entertainment
An owned entertainment-content and distribution channel building a direct audience beyond campaign assignments.
Explore platform ↗
KA SE KATHA
A writer and story-discovery initiative conceived to help vernacular creators learn, earn and grow.
Explore initiative ↗Five flagship properties. Two supporting formats.
The strongest public-facing IPs lead the portfolio. Family Day and Discovery Hour remain visible as supporting formats rather than competing for equal prominence.
Bappa On Wheels™
Faith, public participation, tourism and brand engagement in a premium moving format.
Celebrity Connect
A personal visit, personalised wish or meet-and-greet delivered through a celebrity-led brand experience.
Celebrity Jatra
A large-format live showcase combining music, dance, comedy, celebrities and regional culture.
Celebrity Cricket Carnival
A premium annual celebrity cricket property designed for mass visibility and strategic brand partnerships.
India Plays Football
A structured school football participation platform for children aged 9–12.
Family Day
A five-hour community format designed around shared family experiences and direct engagement.
Discovery Hour
A three-month experiential learning platform for fourth-standard students across participating schools.
Status labels distinguish operating platforms, active properties, launching work and developed formats.
Not every market needs the same size of spectacle.
Formats are selected according to audience, city, objective and commercial scale.
Before. During. After.
Every platform is designed as a complete marketing journey, not merely a day of event production.
Before
Strategy, creative planning, registrations, digital promotions and influencer outreach.
During
Brand activations, engagement, celebrity experiences, production and live coverage.
After
PR, reels, shorts, paid amplification, reports and a reusable content library.
Built for brands, broadcasters, institutions and collaborators.
Partnership models include title, powered by, associate, category-exclusive, city, digital, content and gifting partnerships.