Harshit Mhatre
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Harshit Mhatre is a Mumbai-based entertainment marketing and public relations expert, movie consultant, and Founder & CEO of Liongaze Media Services LLP and CastingVibe. A former Head of Public Relations at Star Plus and Zee, his experience spans 110+ films, 90+ television shows, 10+ web and OTT projects, and 300+ events.
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Harshit Mhatre is an entertainment marketing and public relations professional with 19+ years of experience across films, television, web and OTT projects, events and media relations. He has served as Head of Public Relations at Star Plus and Zee Entertainment Enterprises Limited and is the Founder & CEO of Liongaze Media Services LLP and CastingVibe. His work includes film publicity, movie consulting, television communication, regional media strategy, reputation management and entertainment-led brand partnerships.
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Harshit Mhatre has built his career across broadcaster-side communications, film publicity, media relations and entertainment entrepreneurship. His network experience includes PR leadership at Zee and Star Plus, while his public credits cover television titles such as Anupamaa, Faltu and Yeh Hai Chahatein, along with Marathi films including Ata Thambaycha Naay!, Hututu and Sugar Salt Ani Prem. Through Liongaze Media Services LLP, he works with films, broadcasters, OTT platforms and brands on public relations, social media, influencer marketing, celebrity-led campaigns, content partnerships, sponsorships and original entertainment properties. He also leads CastingVibe, a digital casting and talent platform designed to connect performers with filmmakers, casting professionals and production companies.
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