Experience behind the perspective.
Entertainment marketing, publicity, movie consulting and platform building shaped by broadcaster-side leadership and independent execution.
Entertainment, reputation and audience understanding.
Harshit Mhatre is an entertainment marketing and public relations professional with 19+ years of experience across 110+ films, 90+ television shows, 10+ web shows and OTT projects, and 300+ events.
His career spans broadcaster-side communications, film publicity, media relations and entertainment entrepreneurship. He is a former Head of Public Relations at Star Plus and Zee Entertainment Enterprises Limited, and Founder & CEO of Liongaze Media Services LLP and CastingVibe.
Through Liongaze Media, he works with films, broadcasters, OTT platforms and brands on public relations, social media, influencer marketing, celebrity-led campaigns, content partnerships, sponsorships and original entertainment properties.
The roles that shaped the work.
From early business and communication foundations to network PR leadership and founder-led platforms, the career is presented once, through the five chapters that matter most.
Chief Executive Officer, Liongaze Media Services LLP
Entertainment marketing, film promotion, public relations, social media, movie consulting, partnerships and original platforms.
Chief Executive Officer, CastingVibe
Digital casting and talent discovery platform connecting verified performers with the entertainment ecosystem.
Head of Public Relations, Star Plus
Channel publicity, communication planning, media relations, press materials, events and crisis communication.
Head of Public Relations, Zee Entertainment
PR leadership connected with Zee Marathi, Zee Yuva and Zee Talkies.
Planet Marathi OTT Consulting
A focused consulting engagement contributing to entertainment marketing and OTT communication.
Displayed by relationship and project relevance, not as a blanket client or endorsement claim.
Network leadership context
Network leadership context
Network leadership context
Project context
Consulting engagement
OTT ecosystem contextClarity before visibility.
The work begins by identifying what audiences, media and partners should understand before deciding how loudly to communicate it.
Find the human truth
Campaigns become memorable when the communication begins with a genuine audience insight.
Build the narrative
Publicity requires one coherent idea across press, talent, events, interviews and digital communication.
Respect the market
Regional communication works when local culture and media behaviour shape the strategy.
Protect trust
Reputation is treated as a long-term asset, not merely a release-week requirement.
Selected credits and references.
Publicly discoverable profiles and industry references provide starting points for verification.
Harshit Mhatre
Publicity credits across film and television.
Zee Maharashtra Kusti Dangal
Industry media release listing Harshit as a communication contact.
KA SE KATHA
Coverage identifying Harshit as founder and Liongaze CEO.
Liongaze Media Public Company Identity
Public company identity and founder-led entertainment marketing context.